Content development

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    The content analysis should give you some insight, but you won’t be able to pinpoint exactly what content to post on which days. With planning and content strategy, there is a lot of trial and error involved in content development. You must try a few different approaches before you can determine which strategy works best for each type of content or post.
    For example, if you discovered that a particular post performed well on a Tuesday and you try posting similar content on Tuesdays throughout the week and this content does not perform well, you may discover that this occurs for a variety of reasons. Some of these reasons include content that was not posted at an optimal time, the season, a failure to promote content properly across social media channels, or not including targeted keywords in your content.

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